Cookies are small files downloaded to the user’s computer or mobile device to store information; for example, to allow a website (or Google Analytics) to recognise a user’s device should they return within a set timescale.
The statistical information is gained via Google Analytics tracking software, and is used to help us analyse data about search engine referrers, webpage traffic and to improve the website’s usability.
When a user visits our website, Google Analytics will generate anonymous cookies that convey whether or not you have visited the site before. Your browser discloses if the cookies are already present, and if not, new cookies will be generated.
This allows us to track information such as how many individual unique users we have, and how often they visit the site.
These cookies are anonymous and cannot be used to identify individuals; they are used for statistical purposes and to help improve our website according to its use only.
It is usually possible to prevent your browser accepting cookies by changing your browser’s cookie settings. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser.